Proper and Improper Logo Usage

Since logos are such an important part of brand recognition, we wanted to share some proper and improper usage for our logos. For even more information, please refer to the Graphic Standards Manual.

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Proper Logo Usage

Scoular html logoFor desired impact and readability, the logo should never be smaller than 1.125″

The Scoular corporate tagline is “Count on Scoular People.” No other tagline or promotional language is to be used in place of this.

Scoular 4 color logo with taglineThe logo is not to be re-drawn or re-typeset in any way, under any circumstance. The proportions must be retained and not modified, distorted, redrawn, respaced, or re-typeset.

Improper Logo Usage

Illustrated below are some of the more common misuses of the Scoular logo.

Improper Logo Usage

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