December 2, 2025
Today’s pet parents are more informed and invested in their companions’ well-being than ever before. They’re actively seeking products that address specific health concerns and improve their pets’ overall quality of life.
At Scoular, we support pet wellness with ingredient-focused solutions. We track new products, functional claims, and consumer trends to guide our portfolio and meet industry demand.
Scoular’s comprehensive 2025 Pet Health Trends Report dives deep into the key areas currently driving the market. In discussion today are two of these main themes, Oral & Dental Care and Skin & Coat Health.
An increase in veterinarians emphasizing the importance of dental care during routine checkups, the increase in “humanization” of pets, and the high prevalence of periodontal disease in both dogs and cats, is driving a major trend in oral and dental care pet food.
Pet owners are moving beyond discretionary dental chews and seeking more convenient, preventative solutions integrated into their pets’ daily diets, including functional foods, treats, and water additives.
This focus on long-term wellness and the oral microbiome has created a demand for specialized ingredients that offer benefits like mechanical plaque abrasion, breath freshening, and the inhibition of tartar buildup through bioactive components.
To meet this growing consumer desire for effective, natural, and transparent oral care products, manufacturers need a consistent supply of high-quality, functional raw materials.
This is where Scoular can help, providing a diverse portfolio that includes functional flours, fibers, and starches for texture-focused dental kibble, as well as innovative marine and plant-based ingredients—like our newly offered fermented dried seaweed. Our offerings empower pet food manufacturers to create innovative and effective dental care solutions.
The skin and coat health trend is an enduring focus in the pet food industry, driven by the fact that a pet’s fur condition is one of the most visible indicators of its overall wellness and a primary concern for owners.
Beyond aesthetic appeal, pet parents recognize that a healthy coat and skin barrier are crucial for protection against environmental irritants, moisture loss, and pathogens.
The interconnectedness between internal health and external presentation, and a need for targeted solutions for common dermatological concerns, has spurred demand for diets that go beyond basic nutrition by incorporating functional ingredients specifically formulated to reduce inflammation, minimize shedding, and enhance coat luster.
Scoular is a vital partner for manufacturers addressing this trend, supplying a portfolio that includes omega-rich marine oils, specialty fats, and premium protein sources (like dried salmon and duck), which provide the essential building blocks to support a vibrant skin and coat from the inside out.
For more insights into these functional trends, more like them, and our ingredient solutions to suite them all, download our 2025 Pet Health Trends Report.
Oral & dental care and skin & coat health are key trends driving demand for functional ingredients in pet food.
Oral care helps prevent periodontal disease, supports long-term wellness, and improves overall pet health.
Scoular provides functional flours, fibers, marine oils, specialty fats, and premium proteins to meet wellness-focused trends.
Omega-rich marine oils, specialty fats, and high-quality proteins like salmon and duck support skin barrier and coat luster.