General Manager
September 4, 2025
Markets and best practices change, and the risk behaviors of the past are no longer the best choice for most producers today. It’s important to be an active participant in managing risk.
Scoular’s risk management toolset, Latitude Marketing Services, helps producers do just that. In the nearly two years since the LMS program was launched, we’ve helped hundreds of producers across our network improve financial resilience and mitigate income volatility by collaborating on strategies that match their pricing targets and unique risk tolerances. These tools are utilized when Scoular buys grain and help farmers manage one of their biggest risks: the price the market will pay.
Individualized plans don’t need to be overly complex. Ron Bingham, Sr Vice President and Grain Division General Manager, has seen risk management tools evolve for more than 25 years, including solutions that are unnecessarily complicated for most farm businesses.
“What sets Scoular apart is our commitment to keeping LMS tools flexible, understandable and relevant for today’s farmer,” he said. “This growth reflects our ability to meet producers where they are and provide real solutions that work in today’s market environment. We’re excited to keep building on this momentum.”
The Latitude Marketing Services portfolio includes everything from cash grain contracts to Over-the-Counter (OTC) and Options offerings—and producers are interested. In one year, we saw an eight-fold growth of volume in OTC/Options, largely because producers learned the value of these products through Scoular originators. OTC and Options contracts can help producers manage grain price risk, unlocking the market value of time for both their business and Scoular, as we create opportunity to add incremental value to that grain.
The best way to explain the value of risk management through LMS is to hear from originators who work with our producers every day.
“These contracts are excellent tools in the originator’s toolbox. I appreciate the transparency they offer and the ability to clearly explain the risks and rewards of each contract to the producer,” says Kole Kernohan, Scoular Origination Manager. “When the producer is ready to forward contract, these contracts give a clear look at catching a premium to the current market.”
Bryant Benson, Asset Trade Unit Manager, appreciates how the tools both help producers manage risk in volatile futures markets and provide originators with a way to expand customer service and have consistent conversations.
“The LMS program furthers Scoular’s investment in providing producers with options for marketing their grain as well as furthering Scoular originators’ career path in learning additional ways to serve their customers,” he says.
Jordan Flynn, Manager in Scoular’s Producer Origination team, oversees the development of the Latitude Marketing Services portfolio. His work enables originators across the Scoular facility network to take their market insights and deep knowledge about farm operations in our delivery area and help producers make informed decisions—taking the emotion out of decision-making.
“From traditional cash contracts to plans that hedge risk with futures or options, we’re here to help producers choose and mix contracts that suit their needs,” says Jordan. “We’ve enrolled millions of bushels in LMS and are ready to help many more producers explore contracts that can let time work for their business.”
Collaborate with a trusted partner in grain on risk management solutions for your operation. Find your nearest originator at scoularview.com.