TWIN FALLS, Idaho (Jan. 6, 2020) – U.S. farmers are growing a fiber-packed barley now available to manufacturers of cereals, bars and other food and drink products made with flour or cereal preparations.
Australian-based The Healthy Grain (THG) is partnering with U.S.-based Scoular to distribute the grain, called BARLEYmax TM, in North America. Scoular is the exclusive seed dealer in North America and is a non-exclusive distributor for commercial markets.
“We are thrilled to partner with Scoular to offer this product to the North American market,” said Robert Burbury, CEO of The Healthy Grain. “Scoular has the technical expertise, product development capabilities, and advanced supply chain and logistics to ensure BARLEYmax™ is made widely accessible in this critical market.”
The product offers up to 35 percent total dietary fiber; conventional barley contains only 12 to 17 percent.
BARLEYmax™ also offers a high proportion of four naturally occurring prebiotic fibers, including fructans and resistant starch, making it a unique and valuable ingredient for food companies.
The barley – hulless, non-GMO and whole grain — is grown in the Pacific Northwest. It will be available in flour, flakes and whole grain. For more information, contact Scoular’s JC Olson, Senior Business Unit Manager, at (208) 901-8493.
Founded and based in Omaha, Nebraska, Scoular is a 127-year old company with 102 offices and facilities worldwide and more than $4 billion in sales. The company provides global and diverse supply chain solutions for end-users and suppliers of grain, feed ingredients, and food ingredients. For more information, visit scoular.com.
THG specializes in commercializing unique, non-GM, nutritionally superior wholegrains with substantiated health claim benefits to enhance the health and well-being of people across the globe. For more information, see thehealthygrain.com.