Idaho farmers diversify with Scoular's Barley MVP Program

Larry Hollifield, a Scoular Barley MVP producer partner

Nov. 1, 2021

Larry Hollifield’s agricultural roots run deep in Idaho.

He grew up on an Idaho family farm and has been farming 5,000 acres for two decades near Hansen in the state’s southern region, growing barley, corn, wheat and other crops.

Last year he took what he says was a smart step in his farming business. He began participating in Scoular’s Barley MVP™ program.

Barley MVP is a first-of-its-kind producer program 

Barley MVP provides a variety of risk-management tools and high-yielding seed varieties for farmers seeking alternative rotation crops.

In August, Scoular announced the formal launch of the program. Hollifield said he joined the program to diversify his crops and give him new options in the marketplace.

“It gives you a lot more freedom,’’ he said.

While Idaho is the top-producing barley state, only a small percentage of the barley grown in Idaho finds its way into the fast-growing feed, food, and processing sectors. 

By participating in Barley MVP, farmers like Hollifield can help to meet this demand by incorporating barley into their crop rotation. He grew malt barley in the past, but brewers were the only market for it, which was limiting.

The barley he grows through the Scoular Barley MVP program gives him a whole new market, and that’s good for his farming business.

“I like the marketability of it,’’ he said.


For more information, visit our Barley MVP page.

Brett Wilken